van Woody is a “geeky chic” street wear brand consisting of designs for both men and women. The message associated with vW is a brand that promotes “Smart and Sexy”, and bridges intellect with fashion. The powerful combination of the two enables individuals to also play the part.
Society and media have a tendency to depict intelligence as an unattractive trait, our goal at van Woody is to break away from these stereotypes. van Woody will enable individuals to take pride in knowledge while feeding the hunger of learning – knowledge is power.
Fashion triggers the personality of an individual, and is not only directly linked to how an individual chooses to portray him or herself, but also express their identity. This particular fashion line will demonstrate just how attractive intelligence can be while promoting ones unique fashion style.